Ontario is home to many farms like the one in the video owned by Phil Tregunno of Tregunno Farms from Niagara-on-the-Lake in Ontario. Phil is one of five growers featured in a national broadcast campaign with Galen G. Weston Jr. executive chairman and spokesperon for Loblaw Companies. Galen great grandson of George Weston, founder of George Weston Bakeries Limited. Loblaw Companies is the parent company to the following grocery store chains in Canada: no frills, Real Canadian SuperStore, Zehrs, President's Choice, President's Choice Financial, maxi & cie, maxi, independent, Fortino's, and Dominion®.
Loblaw Companies has started a campaign for grown close to home aka buying locally. Buying locally is less expensive and eco-friendly. It reduces the transportation costs by reducing the distance food has to travel from the farmer to the consumer. The produce is fresher, picked when ripe rather than underripe that happens when produce must travel a longer distance. Local produce is more nutritious. From the moment produce is picked it begins losing nutrition. The shorter travel distance ensures greater nutrition. Buying locally is socially responsible as well by supporting local growers in your community. It is nice to see larger corporations practicing eco-friendly, socially responsible practices like buying local produce. Here is one of the commercials Loblaw Companies have been running, encourganing buying locally.
Bon Appétit!
Garden Gnome
©2006-2010
2 food lovers commented:
I like this philosophy of buying locally. I agree with you about the benefits of buying locally, one of which is that the produce is fresher and more nutritious.
Buying locally is also good economics - you help the farmers earn income, giving them incentive to grow more fresh and especially organic fruits and vegetables. This results to the farmers having more money to spend in the community to perk up demand for other goods and services, thus creating multipliers to other people living in the community.
Buying locally is both eco-friendly and socially responsible. It's also less expensive. We try to eat as much as possible foods grown and produced within a 100 mile radius of our home. The 100 mile radius is the current standard for eating locally. This works well for us as we can get a considerable amount of local produce, meats, chicken and fish within a 35 mile radius which is even better :)
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